The First of it’s kind KateModern was a roller coaster. The Spin off of a US Youtube phenomenon, LonelyGirl15, Pete was involved in the production by Miles Beckett & Greg Goodfried of Equal. Pete became the series producer on a show that proved a brand new business model for social media, brands and drama. KateModern was the UK’s first interactive internet drama, funded by big brands, Proctor & Gamble, Disney, Paramount, Microsoft and Orange.
The show received over 65 million views in the time it was live, making headlines along the way. At it’s best it was matching Hollyoaks for weekly viewers. KateModern was also nominated for two BAFTAs and won the Broadcasting Press Guild award for Innovation in 2008.